We made our way to the heart of Milan—to Galleria Meravigli—where Range Rover presented Traces, a site-specific installation created in collaboration with the London-based spatial design practice Storey Studio.
The installation marks the brand’s second consecutive appearance at Milan Design Week, following Futurespective: Connected Worlds. With Traces, Range Rover deepens its dialogue with the international design community, positioning bespoke automotive design within a broader cultural conversation around memory, material, and authorship.
At its core, Traces celebrates Range Rover Bespoke—the marque’s most refined expression of personalization, where craftsmanship and individuality converge into something quietly singular.
The experience unfolds across three chapters.
Memory and Color opens with an immersive film by Felipe Sanguinetti, the Buenos Aires-born, Paris-based director whose work spans art, dance, and fashion. Projected across mirrored walls, the film creates an infinite spatial echo—tracing personal memory through color, from Argentine landscapes to the abstractions of a creative life. The effect is both cinematic and atmospheric, with an overhead lightbox shifting in rhythm with the film’s evolving palette.
Here, color is treated not as surface, but as origin. Since 1970, Range Rover has embedded itself within pigment—Davos White, Masai Red, Bahama Gold—each shade carrying a geography. Through Bespoke, that language expands, allowing clients to locate themselves within color, rendered in gloss, matte, or satin.
Memory and Motif transitions into a quieter, more intimate register. Four artists—Hvass and Hannibal, Lisa Rampilli, Petra Börner, and Jules Julien—reinterpret Milan through personal illustration. These works are translated by the Bespoke Materiality team into embroidered compositions, housed within champagne-toned mirrored vitrines. Reflections multiply each piece into quiet infinity, while linen-draped walls and softened acoustics create a sense of enclosure. An original soundscape by Father threads through the space, subtle but continuous.
Memory and Material completes the journey with the unveiling of the Pearl of Tay, a one-of-one Range Rover Bespoke commission inspired by the freshwater pearl of Scotland’s River Tay. The installation here becomes almost geological: black gravel underfoot, a ceiling of pearlescent fins undulating like water, and mirrored vitrines presenting fourteen objects curated by Bard—a considered selection of Scottish craft that anchors the narrative in place and provenance.
The experience concludes in an adjoining café, quietly furnished by GUBI. After the immersive sequence, the restraint feels intentional—material warmth, enduring forms, and a return to stillness.
Traces does not attempt spectacle for its own sake. Instead, it builds a measured, sensory narrative—one that suggests true luxury may reside not in excess, but in the ability to shape something entirely one’s own, with precision and restraint.
