Our insider came across engineer turned fashion designer, Brian Antonevich, who has revamped his career path with the new brand, Frayed Needle. This upcycled fashion company is a men’s and women’s fashion brand that’s deeply rooted in repurposing denim. Created to be an outlet for expressing yourself and helping others feel confident, the unique line includes upcycled jeans, shorts, skirts, and tops.
Frayed Needle has been also seen on guitarist and vocalist Ryan Cook, who plays for Ace Frehley, Gene Simmons, and the American rock band Skid Row; Irish musician Keith Harkin; Southern Rock band Stone Senates lead singer Clint Woolsey; and Tina Hendrix, Jimi Hendrix’s niece; a few people who continue to bring out their inner rock star.
Frayed Needle was born to funk up your closet with pure rock ‘n’ roll. The edgy pieces are all re-threaded and upcycled by Brian’s beloved collections such as Cavalli, Calvin Klein, Versace, and Armani. Today, hand stitching is not a common technique. With large machinery and stacked production lines, this technique seems almost ancient.
Frayed Needle’s approach to design is somewhat revitalizing and refreshing. This engineer turned designer knows exactly how to bring unique and intricate stitching to each piece. The beauty about this edgy choice, it results in never seen products and will never be replicated again. All going under the needle to give them a new story, Frayed Needle is inspired by the rock stars of pop culture: The Rolling Stones, Aerosmith, Lenny Kravitz, Neil Young, Chris Cornell, and Rob Zombie.