As Rolls-Royce’s largest market for over two decades, North America has witnessed a remarkable surge in Bespoke complexity and creativity in the past three years. Now, with the opening of Private Office New York, the brand’s latest creative outpost joins an elite network that already includes locations in Shanghai, Dubai, and the ‘original’ Private Office at the Home of Rolls-Royce in Goodwood. A fifth office is slated to open in Seoul by the end of the year.

Nestled in the heart of New York City’s fashion-forward Meatpacking District, Rolls-Royce provides North American clients the unique opportunity to collaborate directly with a U.S. based designer and a specialist client experience manager. Through insightful conversation and meticulous research, the experts at the Private Office work closely with each client to understand their wishes, desires, and dreams. The luxurious studio features an extensive collection of samples—fabrics, paints, leathers, and textiles an array of colors and finishes—alongside locally sourced artworks and artifacts, all thoughtfully curated to inspire the creative process. Throughout this journey, designers and clients collaborate seamlessly to craft a bespoke Rolls-Royce that embodies the individual’s tastes and personality. Once the initial design is finalized, they jointly track the commission’s progress, maintaining direct communication with the artisans in Goodwood, who are entrusted with transforming these visions into a truly one-of-a-kind masterpiece.