Kathryn MacLeod
Annie Leibovitz’s photographs of the Jaguar Type 01, featuring British actor and Jaguar brand ambassador Florence Pugh, bring together three creative forces in a collaboration we were all hoping to see.
The worlds of photography, film and automotive design came together recently for the world premiere of the Jaguar Type 01 at STORIED in New York, a venue that once housed Leibovitz’s studio. The location offered a fitting connection between Jaguar’s vision for the future and the creative legacy of one of the world’s most influential photographers.
Leibovitz has created a striking photographic series featuring Pugh and Type 01, bringing together three distinctive creative forces who share a fearless appreciation for artistry. As Jaguar’s first ambassador of a transformed era, Pugh reflects the originality, confidence and creative spirit behind the brand’s reimagined identity.
Kathryn MacLeod
The portrait series explores individuality, confidence and creative ambition – qualities that sit at the heart of both Type 01 and Jaguar’s ongoing transformation.
“What interested me most about this portrait series was photographing two extraordinary and contrasting subjects. Florence brings warmth, presence and humanity, while Type 01 is sculpted, precise and striking in its form. Rather than treating the car as a backdrop, I wanted to photograph them both with the same curiosity, exploring their relationship as two distinct characters within the frame,” said Leibovitz.
Starting with a single line and a blank sheet of paper, Type 01 takes shape through exuberant proportions, a low roofline, a long bonnet, and a sleek silhouette. The result is a car with a dramatic presence, where distinctive design meets substance. #JaguarType01
Kathryn MacLeod
Photography: Annie Leibovitz
Featuring: Florence Pugh and Jaguar Type 01
Styling: Rebecca Corbin Murray
Florence Pugh wardrobe courtesy of: Rebecca Corbin Murray
Hair: Shon Ju
Make‑up: Alex Babsky
Kathryn MacLeod
