We join Dejuan Ross, Lexus Group Vice President, and General Manager for the reveal of two cutting-edge SUVs, the GX 550 in the all-new Overtrail grade, and the road trip family-ready TX.
Lexus is killing it with the global reveal of the first-ever TX, a vehicle made specifically for the North American market. With the increasing demand for a three-row SUV that offers substantial space and seating, Lexus rose to the challenge to round out its vehicle offerings and create a sense of luxury that will satisfy and delight the diverse needs of its guests. Rocking a unique three-row SUV silhouette, TX adopts Lexus’ current design language and adds eye-catching and distinct design elements.
Rugged Yet Refined Design
Elevating the adventure-chic SUV segment is the all-new 2024 Lexus GX. An SUV to the challenge with an unparalleled combination of elegant features, offroad capability, and the luxurious quality for which Lexus is known. Redesigned from the ground up, the GX builds on its 20 years in the Sport Utility Segment… making the case for the GX to be a “Sophisticated Utility Vehicle.” The all-new GX presents an unmistakably aggressive exterior design that exudes the tough, rugged persona, like its predecessors. Lexus designers were intent on expressing the off-road functionality of a true body-on-frame SUV. Their guiding light was envisioning GX customers enjoying refined outdoor experiences, and, as such, they designed a GX that exemplifies the juxtaposition of a tough exterior with a calming, lux, and modern interior space.
The Dark Side