To celebrate the 100th birthday of legendary artist Roy Lichtenstein, BMW has teamed up with PUMA to present an exclusive collection that brings the magic and allure of Le Mans and the BMW Art Cars onto the road and into your wardrobe. As one of the key figures in the pop art movement, Lichtenstein played a defining role in the art scene of the 1950s and 60s with his comic-strip-inspired works. In 1977 he came up with a masterpiece on wheels as part of the BMW Art Car project. And the BMW 320i Turbo bearing his artistic signature wasted no time in recording class victory in the 24 Hours of Le Mans race that year. Lichtenstein’s design, featuring the “Ben-Day dots” that became a personal hallmark, depicted a landscape appearing to move over its bodywork. The sun and cloud imagery in various colors adorning the doors of the car reference the 24-hour duration of this storied fixture of the motor racing calendar.
The BMW Art Car Collection by Roy Lichtenstein from BMW M Motorsport and PUMA is available Here.
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