GU x UNDERCOVER

 
 

 
 

 

GU x UNDERCOVER

TOKYO TO SOHO

GU, one of the favorite Japanese apparel retailers, has announced the launch of its third collaboration collection with UNDERCOVER, the leading Japanese fashion brand with an unmatched presence.

Founded by designer Jun Takahashi in 1990, UNDERCOVER merges elements from art, music, and subculture to create collections with a unique worldview. This latest offering emerged from the fusion of UNDERCOVER’s distinctive perspective of wanting to create clothes that “seem familiar but that no one has seen before,” and GU’s concept of “FREEDOM,” allowing everyone to enjoy fashion freely.

Designer Jun Takahashi stated: “Starting from New York, I aim to create a more global brand and bring well-designed clothing to the world. I strongly empathize with GU’s vision. Through this collaboration, I have a chance to convey the taste of UNDERCOVER on a scale that I can’t achieve with the brand alone.”

The collection consists of 21 items, including biker jackets and mod fishtail parkas with detachable parts, and will be available at the GU store in Soho, New York, starting from Friday, March 22nd.

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