BMW & Alex Israel
Noah Horowitz, CEO Art Basel and Alex Israel
For Art Basel Miami Beach 2023, BMW had a collab with artist Alex Israel to present “REMEMBR”. This AI-powered participatory video installation took us on a journey through time and memory in a captivating fusion of art and technology with the first ever 100% electric BMW i5 playing a fab role in this project.
Alex Israel is a renowned contemporary artist based in Los Angeles, known for his innovative and thought-provoking work that often explores the intersection of popular culture, art, and technology. His body of work, which includes paintings, sculptures, and mixed-media installations, frequently draws inspiration from the vibrant culture and iconic imagery of his hometown. Israel’s unique artistic perspective allows him to capture the zeitgeist of modern life in a way that is both insightful and engaging while exploring the boundaries of what art can be in the digital age.
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