The 1961 Project

by Eastside Golf

Established in 2019, Eastside Golf has swiftly emerged as an essential brand for discerning enthusiasts, catalyzing a transformative shift in the golfing landscape, both within and beyond the greens. Through their visionary 1961 Project, Eastside Golf is illuminating the nuanced history of golf, steadfastly pushing for a more inclusive and equitable future for the sport.

September 11, 1961, marks a pivotal moment in history, as it is the day that the PGA of America revoked the Caucasian-only clause, following persistent advocacy and legal battles led by trailblazing Black golfers such as Bill Spiller and Ted Rhodes. These efforts, and numerous years of competing and triumphing in tournaments led by Black golfers led to Charlie Sifford being the first African American to participate in the PGA TOUR.




The 1961 Project encompasses a dynamic collaboration with Jordan Brand, an expansive apparel line, enriching content, and a suite of community programs meticulously designed to nurture and empower the upcoming wave of golfing talent. Additionally, the 1961 capsule collection boasts an array of twelve meticulously crafted pieces featuring long and short-sleeved tees, polos, hoodies, jogging sets, tracksuits, belts, hats, socks, and more. This curated selection harmoniously blends shades of black, green, and cream across its items, facilitating effortless mix-and-match possibilities with the corresponding footwear range. The 1961 Project by Eastside Golf.




Bulgari Le Gemme Yasep - Father's Day 24

Mubadala New York Sail GP


Tiffany Titan by Pharrell Williams

Y-3 Atelier collection

X Shore Eelex 8000

Crown Royal Blackberry Flavored Whisky

H2 - by Heron Preston & H&M

Lexus Luxury Yacht, LY 650

LOUIS XIII x LaQuan Smith Collection

From Range Rover House Park City

Serengeti Eyewear



Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Louis Vuitton Bike

DVF for Target

First Edition of the Single Estate Series From Mount Gay Rum


The Pinky Ring by Bruno Mars, Bellagio Resort & Casino


Rimowa Cabin Plus

Tarra Rosenbaum - A Valentine's Day Gift Idea

H. Moser & Cie.

BMW & Puma

Nina, Brooklyn NY


A 2023 Flashback

Reservations Open 2024 Acura ZDX

Fontainebleau Las Vegas Opening Party

Lamborghini: 60 Years of Artistry in Motion

BMW & Alex Israel

Journey 1884 By Victorinox

GrandPrix Originals

Jennifer Fisher at Nordstroms

Virgin Atlantic
The Next Evolution

A Burberry Holiday

Motocompacto - Honda

Showfish Montauk and Mount Gay


McLaren Experience Center

MINI Countryman Electric

Kokomo NYC

Mitsubishi Outlander PHEV Road Trip

The 1961 Project by Eastside Golf


Hacker-Craft Always Bespoke

To own a Hacker-Craft is to be admired

Sushi by Scratch Restaurants

Queen B & Lexus


Shockoe Atelier

Ligne St Barth

Ligne St Barths

BMW Sunglasses

BMW R 18 B

Four Seasons Hotel Seoul Garden Terrace

Ché By Oliver Cheshire


Polestar 3 EV SUV

Girard-Perregaux & Aston Martin

Stilla Gin