The 1961 Project

by Eastside Golf

Established in 2019, Eastside Golf has swiftly emerged as an essential brand for discerning enthusiasts, catalyzing a transformative shift in the golfing landscape, both within and beyond the greens. Through their visionary 1961 Project, Eastside Golf is illuminating the nuanced history of golf, steadfastly pushing for a more inclusive and equitable future for the sport.

September 11, 1961, marks a pivotal moment in history, as it is the day that the PGA of America revoked the Caucasian-only clause, following persistent advocacy and legal battles led by trailblazing Black golfers such as Bill Spiller and Ted Rhodes. These efforts, and numerous years of competing and triumphing in tournaments led by Black golfers led to Charlie Sifford being the first African American to participate in the PGA TOUR.

 

 

#EastsideGolf

The 1961 Project encompasses a dynamic collaboration with Jordan Brand, an expansive apparel line, enriching content, and a suite of community programs meticulously designed to nurture and empower the upcoming wave of golfing talent. Additionally, the 1961 capsule collection boasts an array of twelve meticulously crafted pieces featuring long and short-sleeved tees, polos, hoodies, jogging sets, tracksuits, belts, hats, socks, and more. This curated selection harmoniously blends shades of black, green, and cream across its items, facilitating effortless mix-and-match possibilities with the corresponding footwear range. The 1961 Project by Eastside Golf.

 

 
 

 
 

First Edition of the Single Estate Series From Mount Gay Rum

GrandPrix Originals Holiday 2023

Westin Anaheim Resort Holiday 2023

Jennifer Fisher at Nordstroms

Tarra Rosenbaum

Virgin Atlantic
The Next Evolution

X Shore Eelex 8000

A Burberry Holiday

Motocompacto - Honda

Showfish Montauk and Mount Gay

Y-3 GENDO

McLaren Experience Center

MINI Countryman Electric

Kokomo NYC

Rimowa Cabin Plus

Mitsubishi Outlander PHEV Road Trip

The 1961 Project by Eastside Golf

Y3

Hacker-Craft Always Bespoke

To own a Hacker-Craft is to be admired

H. Moser & Cie.

Bulgari Le Gemme Yasep

Sushi by Scratch Restaurants

Queen B & Lexus

AdidasXBogeyBoy

Shockoe Atelier

Ligne St Barth

Ligne St Barths

BMW Sunglasses

BMW R 18 B For Father's Day

Four Seasons Hotel Seoul Garden Terrace

Ché By Oliver Cheshire

Kia From Milan Design Week

MUGLER H&M

Polestar 3 EV SUV

Girard-Perregaux & Aston Martin

Stilla Gin

Iris van Herpen and Rolls-Royce

Moncler Genius London Fashion Week for Fall 2023.

Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Palace Identity

Royal Elegance

Carpathian Single Malt

Louis Vuitton

Fornasetti

Chrome Industries

H&M The Fantasy Of Virtual.

Four Seasons Travel Collection

Four Seasons Resort Napa Valley and Polestar

Journey 1884 By Victorinox

Little Beach House
Malibu Soho House

Little Beach House Malibu Soho House

Louis Vuitton Heavy Sole

TCX Infinity 3

Shmoné Nights

Summer Cool Down

Tag Heuer Monaco

H. Moser x UNDEFEATED

H. Moser x UNDEFEATED

Bulgari x Ducati

Lacoste Sneaker Icons

Altaneve

High-End Prosecco

Lincoln Star Concept Hollywood Nights

Iris Apfel x H&M

3.1 Phillip Lim x Volvo

ID. Buzz By Volkswagen at South by Southwest