Victor Cruz rocking the latest from BMW eyewear.


BMW Sunglasses

The Sun Is Out

There is no secret that our editors over at our Auto Section are fans of BMW. From the new X1 to the game-changing electric luxury of the first-ever i7, BMW has always been top of mind when combining luxury with performance. Now as a world leader in the automotive and motorcycle industry, BMW has taken that auto world dominance into a new eyewear collection. We joined Victor Cruz and others at BMW Performance Center in Thermal, California, near Palm Springs, to test these stylish glasses for their driving functionality for the all-important style trial.



clever design with quality materials

recreating iconic elements of BMW design

For fans of BMW, this new collection translates the allure of BMW autos with innovative technical solutions. For others, the sleek and modern aesthetic will suit their style. 

Inspired by concepts that reinterpret sunglasses and optical frames while incorporating distinctive elements of BMW, the styles feature exclusive details appearing on the temples and rims of the glasses that recall the design of the headlights, the elegant forms of the airflow vents, and the sophisticated shape of a BMW.


High-design fans love the titanium frames characterized by their flexible, slim temples and unmistakable, sleek style.

Refined angles and sophisticated contours, metal inserts, and side spoilers are the new elements that embellish these sunglasses. A range of styles offer HI-CONTRAST lenses that are perfect for driving, thanks to glare protection and sharpness, all while allowing viewing of the LCD screens inside the car.

Inspired by the racing world, BMW M Motorsport line styles are youthful and edgy. The sporty frames feature dynamic lines, and the iconic and colorful racing stripes of the BMW M Motorsport series are brand identifiers.

This new collection is a standout and a summer style, yet timeless, must-have.

BMW Sunglasses By Marcolin 





Lexus Luxury Yacht, LY 650

LOUIS XIII x LaQuan Smith Collection

From Range Rover House Park City

Serengeti Eyewear



Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Louis Vuitton Bike

DVF for Target

First Edition of the Single Estate Series From Mount Gay Rum


The Pinky Ring by Bruno Mars, Bellagio Resort & Casino


Rimowa Cabin Plus

Bulgari Le Gemme Yasep - A Valentine's Day Gift Idea

Tarra Rosenbaum - A Valentine's Day Gift Idea

H. Moser & Cie.

BMW & Puma

Nina, Brooklyn NY


A 2023 Flashback

Reservations Open 2024 Acura ZDX

Fontainebleau Las Vegas Opening Party

Lamborghini: 60 Years of Artistry in Motion

BMW & Alex Israel

Journey 1884 By Victorinox

GrandPrix Originals

Jennifer Fisher at Nordstroms

Virgin Atlantic
The Next Evolution

X Shore Eelex 8000

A Burberry Holiday

Motocompacto - Honda

Showfish Montauk and Mount Gay


McLaren Experience Center

MINI Countryman Electric

Kokomo NYC

Mitsubishi Outlander PHEV Road Trip

The 1961 Project by Eastside Golf


Hacker-Craft Always Bespoke

To own a Hacker-Craft is to be admired

Sushi by Scratch Restaurants

Queen B & Lexus


Shockoe Atelier

Ligne St Barth

Ligne St Barths

BMW Sunglasses

BMW R 18 B

Four Seasons Hotel Seoul Garden Terrace

Ché By Oliver Cheshire


Polestar 3 EV SUV

Girard-Perregaux & Aston Martin

Stilla Gin

Iris van Herpen and Rolls-Royce

Moncler Genius London Fashion Week for Fall 2023.

Palace Identity

Royal Elegance

Carpathian Single Malt

Louis Vuitton


Chrome Industries