Back in the 1950s, the image of the stewardess was one of an attractive young woman who was either single, widowed or divorced. Then in 60s and 70s, there was a push to replace “stewardess” with “flight attendant” because the feminist movement wanted to remove gender from job titles, and more men were entering the field. Flight attendants on VA can now choose the uniform options that best suits their gender identity and proudly display their visible tattoos.
Additionally, uniforms can include pronoun markers to help passengers properly address employees, and passenger passports will now include gender-neutral markers for non-binary passengers. According to Jaime Forsstroem, Cabin Crew at Virgin Atlantic, the policy change makes a huge impact on them. “The updated gender identity policy is so important to me,” they said in a video about the policy roll-out. “As a non-binary person, it allows me to be myself at work and have the choice in what uniform I wear.”
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