Now available the H2 partnership represents a new approach to collaboration, where product, people, and process play equal roles in bringing the shared values of Heron Preston and H&M to life. The partnership includes seasonal collections and creative advisory, as well as empowerment of young creative talent, with a circular innovation program underscored by a joint commitment to closing the loop of fashion.

“I believe it’s a collection that can be seamlessly integrated into anyone’s existing wardrobe. The idea is to acknowledge individuality through design codes, fits, shapes, and styles that everyone around the globe can relate to. We recognize how real people adopt clothing and adapt it to their personal style,” said Heron Preston.

The collection is designed with a unisex approach to fits and styling and features a range of expressive women’s pieces, including a bodysuit, lace-up corset, catsuit, bike shorts, tank top, and bikini. Additionally, there’s a curated range of accessories to compliment the looks. H & M.