Coachbuild By Rolls-Royce



Coachbuild By Rolls-Royce

Measuring your success, for the certain few among us, should also include celebrations of exclusivity. Rewards like shopping for Dior couture or flying in your G700 for a long weekend stay at the Monte Carlo Beach Hotel and dining while overlooking the Mediterranean Sea at the hotels Elsa and La Vigie restaurants should always be pursued.

The House Of Rolls-Royce has always been a part of that certain lifestyle. Today there is a group of younger Rolls-Royce owners who have earned the right to be stunning individuals. They are more mobile, studied in their style and personal identity, and their ride is both a personal luxury and extension of themselves. They want their car to be the most unique one while pulling into the Soho House Malibu and why not? For them, there is now Rolls-Royce Coachbuild, a fantastic expression of Rolls-Royce Bespoke craftsmanship. Coachbuild is reserved for those who look to move beyond existing constraints, in their design for living. This is a truly bespoke model that represents a collaborative exploration of meaningful luxury, design, and culture between Rolls-Royce and its commissioning client.

With the unveiling of the Rolls-Royce Boat Tail, there is no other confirmation needed that Rolls-Royce Coachbuilding is a fabulous permanent fixture within the House Of Rolls-Royce.


BOVET 1822 team produced something spectacular


Coachbuild clients are involved in each step


The Rolls-Royce Boat Tail is a creation of exceptional thought and concepts, which culminate to form the clients’ perfect experience. The commissioning patrons, a globally successful couple who are highly proficient in the appointment of Rolls-Royces, truly personify connoisseurship; their luxury creation is an art form in itself. Their proposition was purposefully self-indulgent. They desired to create a response to a life of hard work and success achieved. Their Rolls-Royce Boat Tail will bring them and their family great joy.




authentic luxury

Together, with the Rolls-Royce designers, they embarked on an intellectual journey, founded on a long-standing and creative relationship with the brand. Indeed, the clients’ fascination of the Boat Tail form was furthered by a motor car in their private collection; a 1932 Rolls-Royce Boat Tail, lovingly restored, by them, in time for their modern Boat Tail’s completion.

Rolls-Royce Boat Tail presents a wonderful new aesthetic for the marque, balancing previously unseen levels of sculpture with discrete, sometimes playful functionality. The creation tells the romantic tale of Rolls-Royce’s history, echoing a Boat Tail design but not explicitly mimicking it, fusing a historical body type with a thoroughly contemporary design.




Design Your Desire


In a move that further demonstrates the clients’ visionary approach to contemporary patronage, two great luxury Houses with a common pursuit of perfection have been brought together at the clients’ behest. World-class craftspeople from the House of BOVET 1822 create exquisite, ground-breaking timepieces for their Boat Tail. In an act of tireless endeavor and genuine collaboration, the Houses have come together to re-imagine Rolls-Royce’s iconic centerpiece, the dashboard clock.

“Boat Tail is the culmination of collaboration, ambition, endeavor, and time. It was born from a desire to celebrate success and create a lasting legacy. In its remarkable realization, Rolls-Royce Boat Tail forges a pivotal moment in our marque’s history and in the contemporary luxury landscape.” Torsten Müller-Ötvös, Chief Executive, Rolls-Royce. Coachbuild By Rolls-Royce.

‘Boat Tail’ a collaborative exploration of luxury and design



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