Ferrari Purosangue

Our First Look

We all knew it was going to happen and after years of anticipation, Ferrari unveiled the Purosangue, in the magnificently atmospheric surroundings of the Teatro del Silenzio in Lajatico (Pisa). This is the first ever four-door, four-seater car in Ferrari’s 75-year history.

With Lamborghini, A ston Martin DBX, and Rolls Royce sitting atop the super SUV segment, Ferrari’s saying Purosangue is not a crossover, it is the culmination of 75 years of leading-edge research. Ferrari has created a car that is unique on the world stage, not only do performance, driving pleasure and comfort coexist in perfect harmony, but it is also a peerless encapsulation of the Prancing Horse’s iconic DNA. This is the reason why the name Purosangue, Italian for ‘thoroughbred’, was chosen.

With a 700-plus hp V-12 under its hood and a 700-hp hybrid powertrain in the works, the new Ferrari Purosangue is already all that talk. The Purosangue name beautifully describes the car’s architecture. Its sleek, athletic exterior sets it apart from the other four-door, four-seater cars on the market, and the mid-front-mounted naturally-aspirated V12 combine with a sublimely comfortable, luxuriously roomy, and impeccably appointed cabin. This is not just an incredibly fast, agile car but it also offers the space on board to ensure exceptional comfort for all four occupants.
This new Ferrari is sculpted and chiseled to create its unique shape with a design that features two separate and distinct levels: the lower more technical underbody and the gloriously sinuous, imposing upper body. This division is underscored by the fact that the upper volume seems to float on the wheel arches.

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Sleek, athletic exterior

The front of the car flows back seamlessly into the flanks and develops on several levels developing a dynamic, horizontal language. The Purosangue doesn’t have a front grille – this is been replaced by a dihedral suspended on the lower section delivering a more technical aesthetic. Two shells create a suspended disc form with a slot that houses the camera and parking sensors so that they are integrated seamlessly into the car’s shape. At each side of the bonnet are the DLRs which are set between two pairs of air intakes that meld into the upper part of the flanks, underscoring the styling theme. The result is that the Purosangue’s front styling is dominated by blown aero ducts rather than headlights.

The Purosangue’s cabin demanded meticulous design of both the space and furnishings as well as careful selection of the materials used to offer unprecedented occupant space and comfort for a Ferrari four-seater. The cabin looks and feels like an extremely elegant, sporty lounge. When the doors are opened, a surprisingly generous amount of space is revealed. Equally surprising is the sophisticated luxury of the interior which exudes a sense of both elegance and modernity. Modern design languages harmoniously combine with Ferrari’s signature GT sports car aesthetic. All of the forms are deliberately compact to optimize both the available space and its ergonomics.

The fact is this naturally-aspirated 6.5-liter V-12 powered ride is already coveted by many – the ability to accelerate from 0 to 62 mph in just 3.3 seconds is indeed a temptation. And wanting to reach that top speed of 193 mph, on the track, is indeed a motivation.