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Prada For Adidas

Not A Redesign But A Reconsideration

This step of the ongoing collaboration between Prada and Adidas emphasizes qualities shared by and synonymous with each: collaboration, innate respect for heritage, a passion for sport. This fusion of two distinct, world-renowned brands is strengthened by conviction and commitment to absolute excellence. Craftsmanship is at the heart of the Prada Superstar sneaker – executed by Prada’s footwear specialists, fusing the lexicon of luxury with the language of high-performance sportswear in a style of shoe that has always been, in and of itself, unique and groundbreaking.

The streamlined silhouette of the Adidas Originals Superstar sneaker – an inherently modern, entirely unisex design, first created in 1969 – is translated into full-grain leather. Its origins – Made in Italy – are heat-stamped into the side, a marker of superlative quality appreciated around the world, alongside the dual logos of Prada and Adidas Originals, which appear together on the tongue of every pair. The fundamental character of the Superstar remains unchanged.

The new Prada Superstar Prada boutiques and Adidas flagship stores worldwide, alongside selected wholesalers. The range can also be found online at Prada and at Adidas.