For years Palm Beach has been known as the playground for the rich and the stomping grounds for society’s old guard. Plenty of hotels cater to the affluent, but even the most steadfast adherents to the tenets of old-world luxury recognize that a new breed of the clients, both young and young at heart, prefer less formal and lively luxury. This new generation of luxury travelers may not be jumping to St. Barths with the frequency of days gone by, and they are responding to the new vibe in Palm Beach with enthusiasm and interest. The style of Palm Beach is more chill today, more like the relaxed chic of luxury island-life where the like-minded mingle among the casual exclusivity of beautiful surroundings, exceptional dining, perfect beaches, and jet-set nightlife.
New England Development, the group behind the fabulous and iconic White Elephant Nantucket came into Palm Beach and did a total renovation of the former Bradley Park Hotel which dates back to the 1920s.
They have created one of South Florida’s most luxurious properties that will have G700 owners updating their flight plans with long layovers stateside.
This contemporary interpretation of Mediterranean-revival architecture reflects the pulse and excitement of the new and younger Palm Beach and captures the spirit of a stately home. A complete, five-star renovation includes hardwood floors, woven rugs, exquisite tiles, and a color palette in soft neutrals all inspired by Palm Beach.
With 13 rooms and 19 spacious suites, this hotel is residential in scale with outdoor spaces and lush landscaping. The rooms and suites have outdoor balconies with tropical landscaping. The classic pool and garden area is lined with palm trees and a chic pool deck, complete with lounge chairs and well-appointed landscaped greenery. There is also, naturally, award-winning dining at their signature restaurant, Lola 41 Palm Beach. This Nantucket favorite makes its way down to Palm Beach to deliver innovative seafood. With the long weekend getaway season in full swing, a bit of chill time amid the palms at this new luxurious Palm Beach hot spot is just what you need.
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