Moncler presents House of Genius

Curated by Highsnobiety’s David Fischer
What makes someone a genius?

 

Moncler, House of Genius, celebrates urban adventure and sustainability with two new collaborations. The first collaboration is with performance foot-wear rising star, Hoka who created a limited edition release of the Mafate Speed 2 running shoe. The release showcases high-quality performance wear designed to conquer mountainous terrains and city chaos. All while utilizing the latest technology and innovation in carefully crafting cutting-edge pieces.

 

Additionally, conceptual visionary Chen Peng created a dramatic Upcycling capsule that exhibits creativity into an array of classic Moncler jackets. With environmental concerns in mind, a series of jackets from previous collections have been enhanced with additional detailing to add a new spin.

 

 
 

 

#MONCLERGENIUS

Is it Curiosity?

 

The immersive Moncler House of Genius spaces combine the vivid Genius yellow and evoke the mountain environment in a futuristic setting. Pop-up stores in London, Seoul, Shanghai, and New York recreate a mountain lodge terrain emblematic of the brands’ alpine heritage for tomorrow’s adventurer. Further pop-ups are positioned inside existing Moncler boutiques across 16 cities worldwide.

The collection incorporates ten limited-edition detachable city patches, tapping into the allure of global wanderlust at the heart of Moncler Genius, and can be used to customize signature puffer jackets and a vest.

 

 

 

 
 

 
 
 

 
 

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