Words By Jack Keough
The countdown has begun. This September, at the IAA 2025 Motor Show, BMW will unveil what should be nothing short of fabulous, the BMW iX3.
Ok, let’s go deep here. This will be the first electric SUV built on BMW’s revolutionary Neue Klasse architecture. More than just a debut, the iX3 marks a pivotal moment for BMW, signaling a bold step into the future of electrified performance and progressive design.
A Radical Design Shift
Drawing inspiration from the Vision Neue Klasse X concept as seen on our pages, the new iX3 adopts a dramatically reworked exterior that feels more sculptural, minimal, and futuristic than its predecessor. A monolithic silhouette, vertical kidney grille, slim LED lighting, and flush door handles create a profile that’s more aerodynamic and modern. At the same time, short overhangs and large wheels provide a planted stance. Expect it to make a visual statement even standing still.
Inside, the cabin promises a similarly forward-thinking transformation. A floating panoramic display, pared-down digital controls, and a clean, driver-centric layout will reflect the Neue Klasse’s minimalist, tech-forward ethos. BMW’s next-gen iDrive system, likely running on a new Android-based OS, will feature enhanced voice and gesture controls and deep connectivity.
As the first production model built on the Neue Klasse platform, the iX3 sets the stage for a new generation of EVs from BMW. The platform integrates sixth-generation eDrive technology, which includes more compact and powerful motors, improved power electronics, and BMW’s new round battery cells — expected to increase range by up to 30% and enhance charging speed.
BMW’s modular Neue Klasse architecture also improves weight distribution and chassis rigidity, promising a more dynamic driving experience — hallmarks of the BMW brand. The iX3 will likely offer both rear-wheel and dual-motor all-wheel-drive variants, delivering quick acceleration and agile handling.
For BMW, the iX3 is not just a new SUV — it’s the spearhead of the Neue Klasse offensive. It’s designed to compete with everything from the Tesla Model Y to the Mercedes EQB and Audi Q6 e-tron, while introducing a new design and performance language that will ripple across the brand’s entire future EV lineup.
The iX3 also reflects BMW’s push toward sustainability. Built in BMW’s Debrecen, Hungary plant — a factory engineered from the ground up for fully electric vehicle production — the iX3 will benefit from environmentally responsible manufacturing processes, including CO₂-neutral operations and the use of recycled materials.
The next-generation BMW iX3 doesn’t just mark the beginning of the Neue Klasse. It’s a glimpse into BMW’s vision of electric mobility — clean, connected, and unmistakably confident.
Now, the rear section exudes dynamism in design, with lights extending prominently towards the center, offering a horizontal rendition of the iconic BMW ‘L’ shape. Enhanced by 3D-printed elements, each meticulously controlled for variable light intensity, they create an expressive depth effect.
Stepping inside, you’re greeted with a slightly elevated seating position, ensuring a confident driving experience. The redesigned steering wheel featuring multifunction buttons, the Central Display equipped with intuitive touch control functionality, and the BMW Panoramic Vision, coupled with the advanced voice control of the BMW Intelligent Personal Assistant, collectively serve as seamless and intuitive interfaces for human-car interaction.
There’s much to explore about the BMW Vision Neue Klasse X, from the upgraded BMW 3D Head-Up Display to the introduction of new cylindrical lithium-ion battery cells. However, the key takeaway is that this pioneering fully-electric SAV is set to enter series production at Plant Debrecen, Hungary, in 2025.
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