The Mercedes-Benz Electric G-Class Reveal

The new Mercedes-Benz G 580 making a momentous entrance at the Franklin Canyon Park in Beverly Hills.


An Icon Electrified

The Electric G-Class Reveal

Los Angeles has long been synonymous with the glitz and glamour of extravagant, celebrity-filled events. However, the reveal party for the all-electric G-Wagon took this to new heights. The soirée was elevated by a captivating performance by Travis Scott and the presence of Kendall Jenner, whose own G 500 Cabriolet was on display with other G-Class heritage models. This VIP-only affair left an indelible impression, marking a memorable moment in LA’s illustrious event scene.

Amidst ethereal light projections and swirling mist, the all-new Mercedes-Benz G 580 with EQ Technology EDITION ONE emerged dramatically from the water, setting the stage for an unforgettable experience curated by Travis Scott. This transcendent event attracted a star-studded crowd, including luminaries like Tracee Ellis Ross, Selma Blair, Ciara, Marc Carter, Zack Bia, Joseph Lee, Madelaine Petsch, Trevor Noah, Saweetie, Bradley Cooper, and many more esteemed guests, creating an evening that transcended the typical LA affair.


Debuting 45 years ago, the G-Class, derived from the German term Geländewagen, meaning off-road vehicle, swiftly cemented its status as a revered brand icon worldwide. Renowned for its robust durability, an impressive 80 percent of all G-Class vehicles remain in operation, traversing roads from the bustling streets of LA to the glamorous boulevards of Monaco.



Premiere Co-host Kendall Jenner at the party for the all-new Electric G-Class World Premiere in Los Angeles.


Revelers under the Beverly Hills star celebrate the new all-electric Mercedes-Benz G-Class.


LA's Must Attend Event

From Los Angeles's Franklin Canyon Park

“Los Angeles is a place famous for its legends, which is why we chose to reveal our new electric G-Class here in Beverly Hills. For over four decades, the G-Class has shown its ability to go almost anywhere on the planet, and tonight the tables were turned. We’re very grateful that so many of our beloved G-family like Kendall Jenner, Bradley Cooper, and Travis Scott joined us to celebrate the relaunch of our icon tonight. And if that wasn’t enough, the electric G was simultaneously revealed on the other side of the world in Beijing,” stated, Bettina Fetzer, Vice President of Communications & Marketing Mercedes Benz AG.


The brilliant Bradley Cooper was also a co-host.


Travis Scott and the new Mercedes-Benz G-Class - ICONIC.


Distinguished guest include Joseph Lee, Fai Khadra, Joyce Wrice and Siobhan Bell.


A Next Level Reveal

#ElectricGClass #GClass #G580

The latest iteration of the electric G-Class seamlessly integrates the timeless aesthetic of the iconic model series with distinct design features tailored specifically for electric vehicles. Setting it apart are subtle enhancements such as a subtly raised hood and flared rear wheel arches with air curtains. For those seeking an even more pronounced electric exterior, an optional black panel radiator grille is available. Stay tuned to our Auto Section for an in-depth exploration of the electric G-Class, including our first drive experience.



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