The Three Stripes are never just one thing.
With FUTURE OF THREE, adidas brings a new creative vision to Shanghai, exploring the space between sport, style, outdoor culture and Eastern aesthetics. The runway brings these worlds together through new collaborations, unexpected perspectives and evolving expressions of contemporary style.
Following last year’s POWER OF THREE, the initiative returns this October at Shanghai ROJO Art & Culture Space. This time, the focus shifts towards what comes next: a broader interpretation of the adidas identity, where the boundaries between sport and culture become less fixed and familiar codes are open to reinvention.
Rather than prescribe a single vision for the Three Stripes, FUTURE OF THREE treats them as a canvas for individual expression. Simplicity, innovation, perspective and individuality provide the starting points, while diverse creative influences shape the conversation. The result is a meeting of aesthetics, communities and ideas that reflects the many ways sport, fashion and culture continue to intersect.
The Three Stripes have a history. Their future is still being written.