H&M has unveiled its next designer collaboration with ELIE SAAB, bringing the world of one of haute couture’s most celebrated houses to a new collection spanning womenswear, menswear and accessories.
Founded in Beirut, ELIE SAAB first gained recognition for its refined bridal creations before becoming one of the first international members of France’s prestigious Chambre Syndicale de la Haute Couture. His work has since become synonymous with craftsmanship, glamour and a distinctly modern approach to luxury, shaping some of fashion’s most memorable red-carpet moments along the way.
Today, the ELIE SAAB universe extends across couture, ready-to-wear and accessories. For H&M, those house codes have been translated into a collection designed to capture the drama and refinement of the brand while making its aesthetic accessible to a broader audience.
Highlights include embellished gowns, shimmering separates and sharply tailored pieces, with fine lace, gradient sequins and signature monograms bringing the ELIE SAAB vocabulary into focus. Footwear and other accessories complete the collection.
“This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life.”
— Elie Saab, Chairman and Chief Creative Officer
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