Let’s rethink fashion with H&M. In the past, future trends all started with the design houses before breaking into mass markets. H&M is finding inspiration in the immersive potential of the non-physical world and the tactile beauty of the real world. This ready-to-wear collection invites self-expression and explores sustainability in three dimensions. The first comprises the stand-out womenswear and menswear and a compliment of accessories designed with circularity in mind and a digital collection, co-designed and crafted by H&M and the Institute of Digital Fashion, the London-based digital atelier and think tank.
Key pieces from the physical collection blend eye-catching silhouettes with intricate embroidery and an internet-breaking color palette. For women, a corset-waisted, neon-yellow dress with a dramatic tulle skirt dominates the spotlight. For men, an oversized black beaded bomber jacket offsets relaxed tailoring. In accessories, women’s wrap-around metallic sandals spiral to the thigh, while futuristic jewelry for men and women takes its cues from liquid metal that looks as though it’s been plumped by pixels. The more-is-more styling has been brought to life by Ibrahim Kamara, creative advisor to H&M for this project
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