Ken Panton Having A Limitless Adventure In A Black Badge Cullinan Series II.
No one expects a Rolls-Royce to be kicking up dust in the middle of nowhere—yet that’s exactly where we found ourselves. It was only a few years ago when Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös acknowledged what many insiders had always sensed: beneath the brand’s immaculate polish lived a streak of subversion. As Rolls-Royce ownership shifted younger, bolder, and more diverse, the marque evolved with them, giving birth to Black Badge—its darker, more defiant alter ego. Every ounce of Rolls-Royce luxury remained, but with attitude, torque, presence, and edge that no other brand could touch.
So when the Rolls-Royce team invited us to push the Black Badge lineup beyond the limits—literally—we were all in. The experience began at The Wynn Las Vegas, where a small convoy of Black Badge Ghost Series II, Black Badge Cullinan Series II, and Black Badge Spectre, the first fully electric Black Badge and the most powerful Rolls-Royce ever built, waited quietly in the sun. Leaving behind the synchronized fountains and manicured glamour of The Strip, we headed toward the raw, cinematic expanse of the Nevada desert. Out there, on private closed roads carved through sand, rock, and powder, Rolls-Royce had created a playground as unexpected as it was thrilling.
Ken Panton Having A Limitless Adventure In A Black Badge Cullinan Series II .
What followed was a demonstration of elegance unafraid of getting dirty. The Spectre, silent even at high speed, sliced through the landscape with surreal composure. The Cullinan proved why it is the most capable ultra-luxury SUV on earth, drifting with heavy, graceful confidence through soft dirt and loose gravel. The Ghost, poised and impossibly refined, seemed to glide across the terrain no matter how dramatic the dust clouds became behind it. Everything about Black Badge is engineered for a driver who refuses to be quiet. They want power, presence, personality. Their luxury is not for show—it’s performance.
This experience was not just about capability; it was about identity. Black Badge owners are not traditionalists. They have every luxury imaginable and are now seeking the thrill to match it. They commission boldly, customize fearlessly, and collect experiences with intention. Rolls-Royce built this moment for them.
From the polished serenity of The Wynn to the wild adrenaline of the Nevada desert, this was more than a drive—it was a declaration. Black Badge is designed for the select few who already have it all, and now want to bring an even sharper, darker edge into their lives.
Ultimate luxury meets ultimate edge
