Recently in NYC Genesis unveiled the GV80 Coupe Concept at a fab event at Genesis House New York. Genesis House being the brand’s premier luxury lifestyle destination was the perfect backdrop to reveal the GV80 Coupe Concept that combines the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. Genesis calls this concept a statement of intent for more emotional, performance-oriented models and a preview of a Genesis for the future.
“At its inception, the Genesis brand began creating luxury sedans, which evolved into the G70, G80, and G90 models,” said Luc Donckerwolke. “Over the past seven years, we have added more lifestyle-oriented models to the portfolio, such as our GV80 and GV70 SUVs. Now we are pushing the envelope with more emotional cars that elevate Genesis’ performance and dynamic attributes.”
The GV80 Coupe Concept’s bold design is emphasized by its Magma exterior color, which was inspired by the brand’s Distinctly Korean ethos. While describing the color, Donckerwolke said: “The color symbolizes the self-confident and passionate attitude of Korea. There is a quiet, efficient, disciplined, and humble first impression soon contrasted by a high-performing and extroverted attitude.”
Inside the GV80 Coupe Concept, the interior is a contrast between Genesis’ elegant Beauty of White Space philosophy and athletic attributes.
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