Toyota Crown

The New Shape of Innovation

After that double take on seeing the Toyota Crown for the first time, you may be overwhelmed with being able to place which luxury brand has produced such. The Crown’s contemporary style and its ultra-fab ride will have wanted to know about more this sedan.


Re-imagining The Sedan



A Toyota Crown to fit every lifestyle.

The Crown first debuted in 1955 as the “Toyopet Crown,” Toyota’s first mass-produced passenger vehicle, and this car’s production symbolized innovation. In 1958 this car was the first Japanese car to be sold in the US, and this model was sold in the US until 1972. Today the Toyota Crown is officially back and already shaking things up a bit.

Thanks to this unique look, the all-new 2023 Toyota Crown brings bold style to the top of the Toyota sedan lineup. Thanks to fabulous wheels, a flowing silhouette, and unique paint options, it is a ride that is ready to stand out from the crowd. Toyota Crown brings ample style and the added confidence of standard AWD and the choice of two electrified Toyota power trains, including the first-ever Hybrid MAX system.

Available in three models, the XLE, Limited, and Platinum, along with a choice of two different hybrid power trains, there is a Toyota Crown to fit every lifestyle.

Design-wise this Toyota Crown is not your parent’s sedan, with its side profile that flows to a broad rear end. The dynamic body style is amplified by rounded and sweeping character lines which give it a launch-ready, head-turning look. On the inside, its spacious cabin has a premium feel that offers unique color combinations and available leather seating. And a full digital display, piano key controls, vertical wireless charging port, and the new Toyota Audio Multimedia system with available 11-speaker JBL Premium audio system pack in tech and entertainment.



True Luxury Without The Luxury Price


Contemporary Design Is On Point

The elevated stance comes in part from standard 19-inch or available 21-inch wheels, seen on our photo cars, the largest ever on a Toyota sedan. The large diameter wheels lift Toyota Crown, giving the car a strong presence that also helps drivers get a clear view of the road. The height also elevates the vehicle’s hip point, the pivot point between the torso and upper legs, measuring at about 25-inches, and enables easy vehicle entry and exit.

With all Crown grades coming with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard and with With three grades to choose from and two unique hybrid power trains, Toyota Crown brings a unique combination of style, comfort and performance only found in cars thousands more.