Can sustainability become a new standard for luxury? For forward-thinkers, the concept is unquestionable a potent consideration for their lifestyle choices. For many others, the priority of sustainability used to involve too many sacrifices, especially with their choices in automobiles. The offerings of well-appointed luxury, stellar performance and high-design automobiles rarely included considerations towards efficiency but Lucid Motors has culled all these attributes into the very desirable, and surprisingly obtainable Lucid Air. The Lucid Air, with a starting price below $80,000.00, from Lucid Motors, is the world’s most powerful and efficient luxury sedan.
“Lucid Motors is driven to make the electric car better, and by doing so, help move the entire industry forward, towards accelerated adoption of sustainable mobility. The goal of this relentless approach to developing the world’s most advanced electric vehicle is to benefit all mankind with sustainable, zero-emission transportation, and to also attract new customers to the world of EVs,” said Peter Rawlinson, CEO, and CTO, Lucid Motors. “With the Lucid Air, we have created a halo car for the entire industry, one which shows the advancements that are possible by pushing the boundaries of EV technology and performance to new levels.”
The Lucid Air is the result of a revolutionary approach to automotive packaging, called the Lucid Space Concept, which capitalizes upon the miniaturization of Lucid’s in-house developed EV drivetrain to optimize interior cabin space. It’s a holistic, clean-sheet approach to advanced EV construction, without using existing “off the shelf” solutions so often seen in EVs.
By simultaneously making smaller, yet more powerful, electric motors and dramatically improving the packaging of the entire electric powertrain, Lucid is able to reclaim that space for passengers and their comfort. This extends the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from energy to spatial efficiency, delivering an unprecedented combination of range, practicality, performance, and luxury.
The Space Concept also contributes to the subtly different and modern proportions for the Lucid Air, without relying on any traditional automotive design cues, instead of delivering a beautiful car that looks entirely distinctive on the road.
“When we embarked on this journey at Lucid Motors and the development of our first vehicle, the Lucid Air, we refused to compromise. We decided early on that we were going to pursue every facet of performance, innovation, and luxury,” said Derek Jenkins, VP of Design, Lucid Motors. “The result is that we are building the best car in the world and the numbers simply speak for themselves. What’s more, we did all this without ever sacrificing the beauty of the Lucid Air, which will stand as the first example of a car being created from a ‘clean sheet’ to leverage the total design freedom that an EV architecture provides.”
As the name implies, Lucid is also inspired by the notion of seeing things differently and making those dreams come true. It’s summed up in the brand tagline of “Dream Ahead,” which is also the company’s vision for rejecting the status quo and always pushing the boundaries in EV technology.
“The Lucid brand was created with a progressive, post-luxury mindset, ideally suited to meet the rapidly evolving needs of the most progressive buyers. We are heading into a future where conscious consumers see sustainability, advanced design, and technical innovation as equally important to more traditional luxury values of quality and craftsmanship,” said Jenkins. “
With up to 1,080 horsepower available in a dual-motor, all-wheel-drive architecture, the Lucid Air can achieve quarter-mile times as quick as 9.9 seconds on a consistent, repeatable basis. To date, it is the only electric sedan able to achieve a quarter-mile time under 10 seconds. The power of the Lucid Air is complemented by an available extended-range capability that achieves an estimated EPA range of up to 517 miles on a single charge.
When it arrives in the market next spring, the Lucid Air will also be the fastest charging electric vehicle ever offered, with the capability to charge at rates of up to 20 miles per minute when connected to a DC Fast Charging network. For owners charging their Lucid Air in real-world conditions on the road, that can translate into 300 miles of range in just 20 minutes of charging.
Once inside Lucid Air the sense of the clean drama of design reflects a revolution in how next-generation free form displays are elegantly integrated into the design architecture of the cabin, providing a beautiful and seamless way of interacting with the vehicle software and human-centric user interface. In front of the driver is a 34-inch curved Glass Cockpit 5K display that “floats” above the dashboard, contributing to the light and airy feel of the interior. Also, a retractable central Pilot Panel sits in the finger-tip reach of the driver and passenger for deeper control of the vehicle’s systems and functions. Alexa Voice Natively Integrated into Lucid Air
The Lucid Air will be available initially in North America, offered in four model ranges, The Air, Air Touring model, Air Grand Touring, Air Dream Edition,
Lucid Motors has partnered with ZeroLight to launch a pioneering, cloud-powered purchase journey for anyone interested in exploring, customizing, or buying the new Lucid Air pure-electric luxury sedan. The Lucid Air “Design Yours” Configurator is available now on the newly launched Lucid Motors website.
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