Toyota Crown 2023 - UnnamedProject

Toyota Crown

Toyota Crown Platinum

First Look

We traveled to Austin, Texas, a rapidly growing city and flourishing tech hub, second to Palo Alto, CA. This diverse city is attracting the best and the brightest and it was the perfect location for the world premiere of the 2023 Toyota Crown. Forward in design, the 2023 Crown and especially the platinum model Crown dispels the tried and complacent cookie-cutter design plaguing the current marketplace.

Platinum With Fab Bi-Tone Paint and Standard 21-inch Wheels

The Crown first debuted in 1955 as the “Toyopet Crown,” Toyota’s first mass-produced passenger vehicle. When the first generation was developed, Crown came to symbolize “innovation” and “pushing the limit” within Toyota. Since then, it has gained recognition in Japan as Toyota’s premium sedan. It was also the first Japanese car to hit American shores back in 1958, last being sold in the US in 1972

modern silhouette

Proof That Bolder Is Better

First Class Luxury Cabin

Fast forward to the present, and amid the heat of Texas, Toyota changed the way we look at full-size sedans with the reveal of the all-new 2023 Toyota Crown. Built to deliver an intuitive driving experience, this new premium sedan brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design. It is also the first Toyota sedan to offer the HYBRID MAX System, Toyota’s performance hybrid with power that drivers will feel.

#Toyota #ToyotaCrown #2023Toyota

The Crown will be available in three grades: XLE, Limited, and the Platinum you see here. Toyota Crown will offer a choice of two different hybrid powertrains: HYBRID MAX or the fourth generation Toyota Hybrid System (THS). The HYBRID MAX powertrain, exclusive to the Platinum grade, is Toyota’s all-new performance hybrid that puts out, a manufacturer estimated, 340 net horsepower.

While the bold styling on the Platinum may not be for everyone, Toyota made both the XLE and Limited models to offer premium comfort with that same commanding elevated ride Height.