“My first hotel needed to break the mold,” says David Grutman. “I wanted to provide the 360-degree Groot Hospitality experience that our other venues are known for, but I also wanted to add more. This is about providing a getaway within a town that’s already known as a vacation spot. When you arrive at the hotel and walk through our doors, it becomes a full-on experience. When you’re at Goodtime, we want you to feel like your worries and anxieties have been left outside. I am proud to have worked closely with Pharrell, Michael, Eric, and Ken Fulk on bringing this hotel to life.”
A full square block of relaxing escapism in a reimagined Art Deco aesthetic. Sitting in a fantastic historic section of South Beach, along the town’s famed Washington Avenue The Goodtime Hotel is the first collaborative lifestyle hotel brand from David Grutman of Groot Hospitality and Pharrell Williams. This 266-room property with nearly 100,000 square feet of public space is now open and will soon be that Miami Chill spot not just for long weekends but even that Miami work trip that will make a great base for networking and projects.
Together, Grutman and Williams worked alongside the real estate developers Michael D. Fascitelli and Eric Birnbaum of Imperial Companies all worked together to bring this vision to life along with The Goodtime Hotel’s architect Morris Adjmi, its designer Ken Fulk and the landscape architect Raymond Jungles breathed life into its spaces and rooms. Ultimately, this team has created a unique marquee concept in Miami Beach’s hospitality scene: The Goodtime Hotel promotes an active, balanced lifestyle of equal parts happy pursuits, and relaxed escapism, all within an everything-at-your-fingertips tropical oasis. The result? The Goodtime is a place for both hedonistic revelry and laid-back R&R.
“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Pharrell Williams. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a naturally good time, for all who come through.”
Its corrugated facade, airy atrium entryway, hand-painted hothouse murals, and Deco plasterwork recall the opulence and nostalgia of a time gone by, but this building has been entirely designed for modern traveler’s tastes. Rooms range from majority individual Queen bed accommodations to a handful of Suites. Many rooms hold direct views west to Biscayne Bay or east to the Atlantic Ocean, all are very Instagram-worthy.
Each of The Goodtime Hotel’s guest rooms features custom bedding, bespoke drapes including a blackout option, in the event you find yourself coming back to your room at sunrise. We also love the leopard-print benches, Ortigia bath amenities, and that signature pink rotary dial phone.
The place to be seen is the Strawberry Moon, a restaurant and 30,000 square foot pool club that serves classic and casual Mediterranean fare and a full array of specialty cocktails for lunch and dinner, inside or poolside. Strawberry Moon amplifies modern Miami’s crossroads of culture and energy, with Fulk’s design concept channeling mid-century Caribbean and Central American resort towns. The hotel has that feeling of Havana and Acapulco in mid-60s thanks to the broad stripe pastel tiling, vintage scalloped bar seating, pinstriped awnings, and more.
The Goodtime Hotel also features 45,000 square feet of ground-floor retail, a gym with My Beast, and Peloton equipment. If you find yourself at The Goodtime Hotel for business, The Library is the sociable meeting spot within the hotel, where one can easily and seamlessly transition from work mode to weekend mode.
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