Lucid Motors

Welcome To The City

As a company that calls NYC our home, we are leary of outsiders setting up shop in our city. Especially in the stellar Meatpacking district, home to some of the best shopping in the world and great restaurants, including our seminal favorites Pastis and Catch. When we first spent time with the great minds behind Lucid Motors in 2020, we had the opportunity to see their cars and their technology first hand. We were excited and curious to see what this stylish and forward-thinking brand would be bringing this trendy new neighborhood with their latest Lucid Studio.

Derek Jenkins, Vice President of Design at Lucid Motors, outside the new Lucid Studio in New York City.

Luxury design

The Lucid Studio design and the brand-based experience are exceptional and perfectly befitting the hyper-style of the neighborhood. This new Studio, the eighth, is now the brands’ flagship outpost, offering a fully integrated experience for the curious and future owners. Each of Lucid’s new studios further propels the brand onto the world stage and the brand’s sleek, elegant, and sporty style is further defined.

Now officially open to the public, the Lucid Studio sits in the heart of the action at 2 Ninth Avenue. This Studio displays Lucid’s revolutionary technology and engineering and showcases the Lucid Air. In the Studio, new owners can choose interior colors and exterior finishes, and other details to personalize their Lucid.

Lucid’s Virtual Reality Experience

There is a digitally oriented luxury experience that uses a 4K VR configurator, to further experience the brand. Lucid’s Virtual Reality Experience combines the physical and virtual worlds and brings the driving experience, in a wide variety of environments, to life.

“Opening a Lucid Studio in New York, one of the most vibrant cities in the world, allows us to demonstrate how Lucid Air and its groundbreaking technology perfectly complement the fast pace and refined taste of the Big Apple,” said Peter Rawlinson, CEO, and CTO, Lucid Motors. “It’s also the perfect time to open our first Lucid Studio in New York, as we will add significantly to a city that is returning to form in delivering the world’s greatest experiences to residents and travelers alike.” Lucid Motors.