In leading the evolution of the luxurious lifestyle Rolls-Royce continues to prevail. Far beyond the urban experience, maddening crowds and paved roads enriching experiences are waiting to be savored and embraced. The Roll-Royce owner expects to travel in luxury, effortlessly and without compromise, and to be able to conquer the most challenging terrain. To produce the pinnacle of uncompromised luxury, that is able to venture wherever their owners dare, Rolls-Royce created the Cullinan. “It is incomparable and dramatically evolves the parameters of super-luxury travel, translating Rolls-Royce’s ethos of ’Effortlessness’ into physical capability, anywhere in the world. Cullinan will simply take the world in its stride.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
When we got the word about three years ago that Rolls-Royce planned to launch Cullinan SUV, it did so in the knowledge that its customers around the world had asked for it to be build – ‘The Rolls-Royce of SUVs’, with luxury, performance and usability not seen before in the SUV market. ‘Many of these customers were younger, very successful high-net-worth individuals who are heavily engaged in the experience economy, and wanted a Rolls-Royce that would take them to the ends of the Earth in ultimate luxury. Automotive mobility has always been a fast moving and dynamic business, with new concepts – such as SUVs – appearing with great regularity. But those new concepts need to be perfected in order to be adopted by those customers who will accept no compromise – the patrons of true luxury. Hence the Rolls-Royce Cullinan. History set our precedent, and today Rolls-Royce answers its call to action,” comments Mülthe Rolls “Our answer to the visionaries, adventurers, explorers and those who believe in the supremacy of liberty is the Rolls-Royce Cullinan”.
The Rolls-Royce Cullinan is Rolls-Royce, as it’s never seen before. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind. “We knew we had to offer our clients what they couldn’t find in the SUV market,” continues Müller-Ötvös. “They do not accept limitations or compromises in their lives. They are the new pioneers, and for them it’s about their sense of adventure and daring in how they live their experiences. This approach to life demands a motor car that can go-anywhere in ultimate luxury and style. It was clear that these new, younger and more adventurous customers wanted a Rolls-Royce that would take them completely off the beaten track and reward them with life’s most enriching experiences. What they didn’t want was a vehicle as ubiquitous as an SUV with compromises such as increased cabin noise due to the ‘two-box’ formula; shared platforms that affect performance and comfort; the choice of being good either on-road or off-road; or a lower, more featureless SUV that blends in and becomes just another car.”
For the first time a Rolls-Royce has an opening tailgate, which it calls ‘The Clasp.’ In a nod to the era when luggage was mounted on the exterior of the car, the rear profile of Cullinan is a two-part, ‘D-Back’ format, with the bustle denoting the place of the luggage. ‘The Clasp’ opens and closes in its two sections automatically at the touch of the key fob button.
The rear passenger compartment of Cullinan has been designed to offer the best seat in the house for the owner’s particular needs. The Lounge Seat configuration is the more functional of the two options offering space for three passengers, and the seats also fold down, which is a first for Rolls-Royce.
Knowing that the Rolls-Royce customer expects to bespoke, a second rear configuration is offered. The Individual Seat configuration is for those who value the ultimate luxury an SUV can offer. The two individual rear seats are separated by a Fixed Rear Centre Console incorporating a drinks cabinet with Rolls-Royce whisky glasses and decanter, champagne flutes and refrigerator. The seats also move in a number of planes to offer ultimate comfort whilst traveling in the rear. A final feature that brings Rolls-Royce’s level of ultimate luxury to this configuration of Cullinan, is the creation of the first truly “three-box” SUV. Inspired by the age when one never travelled with ones luggage, a glass partition isolates the passenger cabin from the luggage compartment, creating an inner ecosystem for the occupants. In addition to enhanced and class-leading silence within the cabin, a further benefit becomes clear in the hottest and coldest of environments. Thanks to the sealed cabin created by the glass partition wall, the occupants can remain in the optimum temperature even when the luggage compartment stands open.
“The drivetrain system we engineered for Cullinan had one key job to do,” explains Caroline Krismer, Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains possible, while ensuring class-leading on-road driving in the SUV sector.” With such, luxury has become all-terrain and incredibly refined. Rolls-Royce Cullinan.