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We Revisit True Island Luxury And Infinite Beauty
Burberry is continuing to celebrate community, creativity, and the voices of the future as it unveils its latest campaign. The campaign itself fosters a community of bringing together different creative spheres and juxtaposing figures from fashion, dance and sport. Dynamic, diverse, and free, it is a unified world – the Burberry universe.
The uniting element is youth and exceptional creativity. The span of figures also finds an echo in society as a whole, as well as the communities encouraged by the youth initiatives Burberry is supporting in partnership with Marcus Rashford MBE, allowing people to achieve their full potential, to explore their dreams, and to always go beyond.
The campaign film, created in collaboration with Megaforce, unlocks this idea, transporting the viewer from every day to the extraordinary. Directed by Katelin Arizmendi and choreographed by (LA)HORDE, a troupe of four young dancers exploring a modern reconfigured British landscape, a choreographed terrain journeying from city to sea. Alongside the film, the behind-the-scenes content champions the community of young dancers – Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels – showcasing their characters, their personalities, their hopes and dreams.
‘This campaign is about looking forwards, looking to the future – inspired by youth, it brings together a community of different talents and worlds as one. United by passion, commitment, and love, this campaign is a celebration of their dreams, of exploring and of always going beyond. I’m honored that Burberry can partner with Marcus Rashford and amazing organizations around the world to give back to the next generation, allowing them to explore their dreams. And I wanted to take that concept – of exploring beyond – to express a real sense of freedom in the campaign. It’s all about that fearless spirit and imagination when pushing boundaries, something that we hold so close to our hearts at Burberry.’
Riccardo Tisci, Chief Creative Officer.
Signature looks are featured in the campaign including iconic outerwear as well as trench coats, diamond-quilted barn jackets, and hooded puffer jackets made from recycled nylon. Accessories include the Pocket Bag, an archive-inspired tote in canvas, and topstitched leather.
This campaign represents the longstanding importance of supporting communities to Burberry – as the luxury fashion house pledges to support the voices of tomorrow to build a better future. Burberry.