The high-performance reputation and sexy allure of Aston Martin are legendary and their entry into the SUV game has been a source of great curiosity by both the automotive and style press since the company’s first virtual development in 2015. Bentley came into the SUV market with a bang yet it was missing the passion of British style. The Aston Martin DBX embodies 100% British style and signals a new era in Aston Martin’s pursuit to deliver exceptional performance, style, and usability while bringing the versatility and indulgence expected of a luxury SUV with sports car levels of dynamic performance. DBX sets a bold new standard that will have many first time Aston owners choosing a DBX.
Aston Martin Lagonda President & Group CEO, Dr. Andy Palmer said: “I can’t emphasize enough how incredibly exciting and significant DBX is for Aston Martin. Through its development alone, this beautiful SUV has already taken the company into new territories and in inspiring directions. DBX also marks a key moment in the delivery of the third and final phase of our Second Century Plan, not only representing the promised expansion of our portfolio but also signaling the start of production at Aston Martin’s second manufacturing plant. We have both delivered this model through our expertise, but also by garnering invaluable experience and knowledge from external counsel, including our Female Advisory Board. This is a real landmark for this great British brand and I promise that DBX will reward all who experience it in their everyday lives.
Aston Martin’s design team did a fabulous job bringing the sports cars into the world of the SUV. From the signature ‘DB’ grille at the front, through the sculptured sides and design feature line, to the tailgate with a flip that draws inspiration from Vantage, this is an Aston Martin from first glance to detailed inspection. Beautiful details like the hidden side glass seals on the frameless doors and glass B-pillar finishers add an elegant sleekness and confidence to the stance.
Utilizing bonded aluminum, a construction method Aston Martin has refined through the development of its sports cars, the body structure is both very light and incredibly stiff. The exceptional stiffness inherent in the design of the new platform has also enabled DBX to achieve exceptional dynamics both on and off-road. The luxuriously handcrafted interior of DBX has been designed to provide equal space and comfort whether sitting in the front or rear of the car.
With a car like the DBX Aston Martin timing is perfect for its entry into the competitive SUV game where technology and performance are the benchmarks. To note, the first 500 owners will benefit from an exclusive ‘1913 Package’. Fitted with a unique fender badge, sill plaques and an inspection plaque detailing its limited build-run, each of these first examples will be personally endorsed and inspected by Andy Palmer. In addition, each customer will also receive a unique build-book signed by both Aston Martin’s CEO and Chief Creative Officer Marek Reichman and an invitation to a regionally hosted Waldorf Astoria celebration cocktail party, hosted by a member of the Aston Martin Lagonda executive team. Aston Martin DBX.
#AstonMartin #DBXreveal #BeautifulIsRelentless #AstonMartinDBX
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