This genre-defying London Fashion Week event at 180 The Strand blurred the boundaries between fashion, music, and performance. A spectacular cast of 70 models—a mix of emerging and iconic talent—brought H&M’s vision to life in a pioneering show that fused style and sound, physical and digital, backstage and onstage.
British musical talent Lola Young delivered a powerful live performance, setting the tone for a night that redefined the modern fashion show. Among the 700 guests in attendance were Central Cee, Little Simz, A$AP Nast, Ken Panton, Emily Ratajkowski, Gabbriette, Adwoa Aboah, and Lennon and Anaïs Gallagher, all seated front row for a performance that felt as immersive as it was unpredictable.
Part runway, part concert, part living magazine, H&M&180: The London Issue transformed the architecturally striking courtyard of 180 The Strand into a pulsating stage of light and movement. Monumental LED screens surrounded the runway, synchronized with a dynamic soundscape that shifted with each look, creating an ever-evolving world of energy and expression.
The show’s cast was as impressive as its concept, featuring Romeo Beckham, Sora Choi, Alex Consani, Paloma Elsesser, Amelia Gray, Iris Law, and Lila Moss—each contributing to a moment that felt both theatrical and authentic.
Opening the show, the H&M Studio line set the tone with directional silhouettes and modern tailoring inspired by a brutalist tropical landscape. Jacqui Hooper introduced the collection in sharp tailoring that echoed architectural precision, while Amelia Gray followed in a full H&M Studio look featuring thigh-high boots and a bold shearling jacket, merging edge with elegance.
With its seamless blend of art, sound, and fashion, H&M&180: The London Issue marked a new kind of runway moment—one that reimagines the relationship between audience, performance, and design.
