From West Austin, UnnamedProject's Ken Panton & William Gock, Product Communications Senior Specialist at Volkswagen of America.



North American debut of ID. Buzz By Volkswagen at South by Southwest


After a Covid 19 absence, this year’s SXSW was a fabulous reunion of creatives from the world of tech, film, and music. From inspiring lecture sessions, film screenings, meet-ups, early morning workouts, music showcases, exhibitions, competitions, to late-night tacos the event offered incredible networking opportunities, and for Volkswagen to electrify South by Southwest with the North American debut of the ID. Buzz.


The Volkswagen ID. Buzz, is an electric reimagining of the brand’s iconic Microbus. This new classic made a first-ever public appearance at SXSW by hosting various “Buzz Stops” throughout the city of Austin, Texas, where attendees of SXSW and locals got to experience a coming chapter in the brand’s future.


Thanks to the team at Volkswagen we spent a bit of extra time with the European spec ID. Buzz and without getting into too many details let’s just say that there are all kinds of exciting and new tech under this groovy-looking package.




Volkswagen is taking the lead

The first-ever public appearance of the ID. Buzz

“The VW Microbus has been emblematic of cultural ideals that have inspired change and driven progress, both in the U.S. and globally,” said Scott Keogh, President, and CEO, of the Volkswagen Group of America. “South by Southwest’s commitment to innovation and technology, coupled with its access to culture and creativity makes it the perfect venue for the ID. Buzz to make its first-ever public appearance. We are excited to bring the ID. Buzz to Austin and showcase the innovation packed into this newest member of our EV lineup”




Dolly Parton performs for the #Dollyverse powered by Blockchain Creative Labs.


Cleopatra Bernard and Sabaah Folayan on the red carpet for Look At Me.


Louis Vuitton Bike

DVF for Target

First Edition of the Single Estate Series From Mount Gay Rum


The Pinky Ring by Bruno Mars, Bellagio Resort & Casino


Rimowa Cabin Plus

Bulgari Le Gemme Yasep - A Valentine's Day Gift Idea

Tarra Rosenbaum - A Valentine's Day Gift Idea

H. Moser & Cie.

BMW & Puma

Nina, Brooklyn NY


A 2023 Flashback

Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Reservations Open 2024 Acura ZDX

Fontainebleau Las Vegas Opening Party

Lamborghini: 60 Years of Artistry in Motion

BMW & Alex Israel

Journey 1884 By Victorinox

GrandPrix Originals

Jennifer Fisher at Nordstroms

Virgin Atlantic
The Next Evolution

X Shore Eelex 8000

A Burberry Holiday

Motocompacto - Honda

Showfish Montauk and Mount Gay


McLaren Experience Center

MINI Countryman Electric

Kokomo NYC

Mitsubishi Outlander PHEV Road Trip

The 1961 Project by Eastside Golf


Hacker-Craft Always Bespoke

To own a Hacker-Craft is to be admired

Sushi by Scratch Restaurants

Queen B & Lexus


Shockoe Atelier

Ligne St Barth

Ligne St Barths

BMW Sunglasses

BMW R 18 B

Four Seasons Hotel Seoul Garden Terrace

Ché By Oliver Cheshire


Polestar 3 EV SUV

Girard-Perregaux & Aston Martin

Stilla Gin

Iris van Herpen and Rolls-Royce

Moncler Genius London Fashion Week for Fall 2023.

Palace Identity

Royal Elegance

Carpathian Single Malt

Louis Vuitton


Chrome Industries

H&M The Fantasy Of Virtual.

Four Seasons Travel Collection

Four Seasons Resort Napa Valley and Polestar

Little Beach House
Malibu Soho House

Little Beach House Malibu Soho House

Louis Vuitton Heavy Sole

TCX Infinity 3