From West Austin, UnnamedProject's Ken Panton & William Gock, Product Communications Senior Specialist at Volkswagen of America.



North American debut of ID. Buzz By Volkswagen at South by Southwest


After a Covid 19 absence, this year’s SXSW was a fabulous reunion of creatives from the world of tech, film, and music. From inspiring lecture sessions, film screenings, meet-ups, early morning workouts, music showcases, exhibitions, competitions, to late-night tacos the event offered incredible networking opportunities, and for Volkswagen to electrify South by Southwest with the North American debut of the ID. Buzz.


The Volkswagen ID. Buzz, is an electric reimagining of the brand’s iconic Microbus. This new classic made a first-ever public appearance at SXSW by hosting various “Buzz Stops” throughout the city of Austin, Texas, where attendees of SXSW and locals got to experience a coming chapter in the brand’s future.


Thanks to the team at Volkswagen we spent a bit of extra time with the European spec ID. Buzz and without getting into too many details let’s just say that there are all kinds of exciting and new tech under this groovy-looking package.




Volkswagen is taking the lead

The first-ever public appearance of the ID. Buzz

“The VW Microbus has been emblematic of cultural ideals that have inspired change and driven progress, both in the U.S. and globally,” said Scott Keogh, President, and CEO, of the Volkswagen Group of America. “South by Southwest’s commitment to innovation and technology, coupled with its access to culture and creativity makes it the perfect venue for the ID. Buzz to make its first-ever public appearance. We are excited to bring the ID. Buzz to Austin and showcase the innovation packed into this newest member of our EV lineup”




Dolly Parton performs for the #Dollyverse powered by Blockchain Creative Labs.


Cleopatra Bernard and Sabaah Folayan on the red carpet for Look At Me.



Hacker-Craft Always Bespoke

To own a Hacker-Craft is to be admired

H. Moser & Cie.

Bulgari Le Gemme Yasep

Sushi by Scratch Restaurants

Queen B & Lexus


Shockoe Atelier

Ligne St Barth

Ligne St Barths

BMW Sunglasses

BMW R 18 B For Father's Day

Four Seasons Hotel Seoul Garden Terrace

Ché By Oliver Cheshire

Kia From Milan Design Week


Polestar 3 EV SUV

Girard-Perregaux & Aston Martin

Stilla Gin

Iris van Herpen and Rolls-Royce

Moncler Genius London Fashion Week for Fall 2023.

Virgin Atlantic
The Next Evolution

Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Palace Identity

Royal Elegance

Carpathian Single Malt

Louis Vuitton


Chrome Industries

H&M The Fantasy Of Virtual.

Four Seasons Travel Collection

Kokomo NYC

Rimowa Cabin Plus

Four Seasons Resort Napa Valley and Polestar

Journey 1884 By Victorinox

Little Beach House
Malibu Soho House

Little Beach House Malibu Soho House

Louis Vuitton Heavy Sole

TCX Infinity 3

Shmoné Nights

Summer Cool Down

Tag Heuer Monaco



Bulgari x Ducati

Lacoste Sneaker Icons


High-End Prosecco

Lincoln Star Concept Hollywood Nights

Iris Apfel x H&M

3.1 Phillip Lim x Volvo

ID. Buzz By Volkswagen at South by Southwest

Amiri & Zig-Zag


Deckers X Lab

Patsch Tequila

Moncler presents House of Genius

Jan Leslie

Louis Vuitton Bike


Next Level

Prada Linea Rossa Ski Collection

Genesis House New York

Stone Island x New Balance

E-Commerce Edition By Zenith

Holday 21


TOGA signatures


FRGMT, Moncler, and Converse

Classic Collab