There are a few names in American bourbon as respected as Eddie Russell. At a special New York City premiere celebrating His Own Way: The Eddie Russell Story and Eddie Russell’s 45th anniversary with Wild Turkey Distilling Co., we had the opportunity to experience both the documentary and the man whose career has helped shape one of the industry’s most enduring brands.

The film traces Eddie Russell’s journey from learning the craft alongside his father, legendary Master Distiller Jimmy Russell, to becoming one of bourbon’s most influential figures in his own right. More than a biography, it is a thoughtful look at craftsmanship, patience and the value of building a legacy over decades rather than chasing short-term trends.

Following the screening, we spent a few moments speaking with Eddie about the creation of Russell’s Reserve, the changing rhythms of the global whiskey market, and the importance of knowing when to evolve while remaining true to the character of a brand. His perspective reflects a rare combination of master distiller, careful steward, and astute businessman.

Russell’s Reserve has become a benchmark name in premium American bourbon, earning its reputation through exceptional barrel selection, maturity, and consistency. Those same qualities are reflected in Eddie Russell himself. Warm, approachable, and generous with his time, he carries his decades of experience with genuine humility and curiosity.

His Own Way is ultimately about more than whiskey. It is a story of family, stewardship, and a lifelong commitment to craft. Leaving the evening, it was easy to understand why Eddie Russell has become one of the defining figures in modern American bourbon—and why his influence continues to resonate well beyond the walls of the distillery.  Russell’s Reserve.