H&M celebrates its latest après-ski collection with a chic Alpine experience in Verbier, blending performance fashion with winter glamour.
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Après-Ski By H&M
Alpine Style, Perfectly Timed #H&M
Last month, H&M marked the launch of its latest après-ski collaboration with a perfectly timed Alpine escape in Verbier, Switzerland. Set within a chic mountain chalet framed by sweeping snow-covered peaks, the experience mirrored the bold, glamorous confidence of the collection itself.
The day unfolded with a rustic Alpine breakfast before guests ventured outdoors for a mountainside lunch and fireside gathering, complete with panoramic views. Dressed head-to-toe in the new collection, attendees highlighted the balance at its core—performance-driven outerwear, statement knits, and polished separates that felt equally at home on the slopes and off.
As daylight softened across the mountains, the mood shifted indoors. A warm, candle-lit dinner set the tone for an evening of conversation, laughter, and new connections. Throughout it all, the H&M après-ski collection remained the unmistakable focal point—functional, elevated, and effortlessly styled against one of winter’s most iconic backdrops.
