Tailored by Y-3 in collaboration with the Mercedes-AMG PETRONAS F1 Team, this collection arrives as a defining moment ahead of the Japanese Grand Prix at Suzuka. Precision engineering meets directional design, translating the language of motorsport into a sharply modern wardrobe.
Fronted by George Russell, Kimi Antonelli, and Toto Wolff, the campaign unfolds in a cinematic interplay of shadow and artificial light. Set between sunset and nightfall, it captures racing at its most visceral—where sparks, speed, and silence converge. Motion dissolves into stillness, and intensity sharpens into focus.
Rooted in Japanese mythology, the collection centers on a wolf motif—a symbol of guardianship, instinct, and velocity. Under Y-3’s lens, it becomes something more elusive: a visual code for discipline, transformation, and forward momentum.
Photography by Jordan Hemingway
