The team at B Signature Hotels & Resorts has done it again with a sweeping renovation of Hôtel de Sers—one that honors its 19th-century soul while enveloping guests in the embrace of contemporary French sensuality. This latest chapter in the hotel’s story blends aristocratic elegance with a modern, magnetic allure—and the result is a jewel box of intimacy and understated glamour among Paris’s most distinctive boutique stays.
Affectionately dubbed the “baby Palace” by Paris insiders, Hôtel de Sers has long beguiled with its seductive five-star charm, tucked just steps from the Champs-Élysées. Built in 1880 as the private mansion of the Marquis de Sers, the property still whispers of its grand past: a soaring marble carriage entrance, a 22-meter portrait gallery bathed in soft light, and a staircase made for entrances that linger. Now, with a thoughtful redesign by architect Pascal Allaman, these storied elements are softened—mineral tones, brushed brass, and warm lighting create an atmosphere that flatters both space and spirit.
This 45-room retreat remains proudly, unmistakably Parisian. The new interiors whisper luxury, never shouting. Parquet oak floors and velvet headboards, Silvera-designed furnishings and Dedar jacquards—each detail feels tailored, deliberate, and quietly decadent. Nearly half the rooms and suites now feature private terraces—some with flirtatious views of the Eiffel Tower, best enjoyed in nothing but a robe and room service.
At Hôtel de Sers, the morning unfolds with flaky, butter‑kissed pastries and café crème against a canvas of Paris rooftops — and as daylight fades, a Kir Royale sparkles in your hand while the city blurs into twilight’s golden haze.
But what sets Hôtel de Sers apart goes deeper than its design. It’s a story of family and feeling. Part of the privately owned B Signature Hotels & Resorts collection, the hotel is helmed by Anne Jousse and her daughter Agathe, two women redefining the art of French hospitality. Their portfolio spans from St. Barths to the Left Bank, each property defined by warmth, intelligence, and a devotion to detail.
Just beyond the lobby, you’ll find De Sers, a lush, glass-roofed restaurant that spills into a courtyard strung with citrus trees and perfumed air. It’s a hidden Eden in the heart of the city. Chef Benjamin Moutard brings a light, knowing touch to classic French dishes, such as line-caught sole meunière, roasted Landes chicken, and seasonal vegetables sourced from Paris’ open-air markets. The adjacent S’Bar is an irresistibly moody corner for a flute of Champagne, an apéritif before dinner, or a whispered nightcap before slipping into the city’s velvet night.
The hotel’s recent collaboration with French wellness brand Calma Paris adds another layer of indulgence. Beneath the surface, a sauna, massage room, and discreet fitness area await—perfect for detoxing after a flight or recharging after an afternoon on Avenue Montaigne. The eucalyptus-scented steam envelopes you in warmth; a cup of jasmine tea beneath the garden trees brings you gently back to earth.
Though its address, 41 Avenue Pierre 1er de Serbie, places Hôtel de Sers within the opulent heart of Paris’ Golden Triangle, its energy remains quiet, rarefied, and utterly intimate. It feels more like a private residence than a hotel. The staff greets you like a confidante. They remember your favorite room, the way you take your coffee, and the view that stirs your soul.
With its sensual new interiors, thoughtful service, and hidden garden sanctuary, Hôtel de Sers isn’t just a place to stay—it’s a place to return to. A “baby Palace” reborn—dressed for a more romantic, more luminous era of Parisian life. Distinct Parisian Luxury at Hotel de Sers.
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