There is no secret that our editors over at our Auto Section are fans of BMW. From the new X1 to the game-changing electric luxury of the first-ever i7, BMW has always been top of mind when combining luxury with performance. Now as a world leader in the automotive and motorcycle industry, BMW has taken that auto world dominance into a new eyewear collection. We joined Victor Cruz and others at BMW Performance Center in Thermal, California, near Palm Springs, to test these stylish glasses for their driving functionality for the all-important style trial.
For fans of BMW, this new collection translates the allure of BMW autos with innovative technical solutions. For others, the sleek and modern aesthetic will suit their style.
Inspired by concepts that reinterpret sunglasses and optical frames while incorporating distinctive elements of BMW, the styles feature exclusive details appearing on the temples and rims of the glasses that recall the design of the headlights, the elegant forms of the airflow vents, and the sophisticated shape of a BMW.
High-design fans love the titanium frames characterized by their flexible, slim temples and unmistakable, sleek style.
Refined angles and sophisticated contours, metal inserts, and side spoilers are the new elements that embellish these sunglasses. A range of styles offer HI-CONTRAST lenses that are perfect for driving, thanks to glare protection and sharpness, all while allowing viewing of the LCD screens inside the car.
Inspired by the racing world, BMW M Motorsport line styles are youthful and edgy. The sporty frames feature dynamic lines, and the iconic and colorful racing stripes of the BMW M Motorsport series are brand identifiers.
This new collection is a standout and a summer style, yet timeless, must-have.
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