The new MINI
In a world oversaturated with collaborations, the new MINI Paul Smith Edition manages to feel refreshingly intentional. Built on shared values of craftsmanship, creativity, and innovation, the partnership blends MINI’s signature silhouette with Paul Smith’s unmistakable design language. It’s a playful, design-forward spin on modern British style, and a strong reminder that when two icons team up with purpose, the result can be something genuinely elevated.
The edition will be offered across both electric and combustion models, and can be configured on the MINI Cooper 3-door, 5-door, and Convertible, with the exception of John Cooper Works. Whether you prefer the open-air convertible or the compact three-door, the Paul Smith Edition adds a layer of personality that makes the familiar unmistakably new.
Paul Smith and MINI have crossed paths before—MINI STRIP in 2021 and MINI Recharged in 2022—but this time the collaboration arrives with a more complete sense of identity. The British designer brings his signature “classic with a twist” aesthetic to the next generation of MINI, proof that heritage can evolve without feeling overly nostalgic. The edition is filled with thoughtful design moments: a tone of optimism, refined simplicity, and a bit of unexpected joy in the details.
“It’s not often that you see two icons of British design work together in this way, and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details that will be a welcome surprise,” says Sir Paul Smith. Holger Hampf, Head of MINI Design, continues the sentiment, adding: “MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: ‘Every day is a new beginning.’ Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the ‘hello’ projection on the ground and Paul Smith’s handwritten inscription, bring a smile to your face right upon entering the car.”
The exterior is offered in three finishes, each designed with a distinctly British twist. Statement Grey is a modern interpretation of the original 1959 Mini Austin Seven, with a cool, bluish undertone that feels crisp and modern. Inspired White reimagines the soft Classic Mini Beige as a contemporary, elevated neutral. Midnight Black Metallic, classic from the current MINI family, rounds out the palette with understated elegance. The color choices alone set a cleaner, more refined tone—simple, but with intention.
Inside, the Paul Smith influence becomes even more evident. Knitted black surfaces appear across the dashboard and door panels, while tone-on-tone stripe textures inspired by Paul Smith fabrics add subtle visual dimension. Nightshade Blue Vescin sports seats are finished with textile accents at the shoulders and headrests, and the steering wheel’s textile band is stitched in bright, signature colors pulled from the Paul Smith stripe. It’s whimsical but never loud, modern but warm, unmistakably British but created for a global audience. In true Paul Smith fashion, the details are the luxury.
The collaboration also travels beyond the car itself. Paul Smith has repeatedly used MINI as a motif in limited pieces within his collections, and to celebrate this release, the designer will launch a capsule collection of bags inspired by the newest partnership. The exchange of ideas flows in both directions, and the MINI Paul Smith Edition feels like a moment where fashion, automotive design, and cultural identity merge into one very charming result.
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