Moncler, House of Genius, celebrates urban adventure and sustainability with two new collaborations. The first collaboration is with performance foot-wear rising star, Hoka who created a limited edition release of the Mafate Speed 2 running shoe. The release showcases high-quality performance wear designed to conquer mountainous terrains and city chaos. All while utilizing the latest technology and innovation in carefully crafting cutting-edge pieces.
Additionally, conceptual visionary Chen Peng created a dramatic Upcycling capsule that exhibits creativity into an array of classic Moncler jackets. With environmental concerns in mind, a series of jackets from previous collections have been enhanced with additional detailing to add a new spin.
The immersive Moncler House of Genius spaces combine the vivid Genius yellow and evoke the mountain environment in a futuristic setting. Pop-up stores in London, Seoul, Shanghai, and New York recreate a mountain lodge terrain emblematic of the brands’ alpine heritage for tomorrow’s adventurer. Further pop-ups are positioned inside existing Moncler boutiques across 16 cities worldwide.
The collection incorporates ten limited-edition detachable city patches, tapping into the allure of global wanderlust at the heart of Moncler Genius, and can be used to customize signature puffer jackets and a vest.