DSquared2 has never believed in subtlety, and at Milan Fashion Week Fall Winter 2026, Dean and Dan Caten leaned fully into their most exuberant instincts. The show, presented as a high-energy co-ed spectacle, wasted no time announcing its intentions. The opening “model” was Hudson Williams, star of the internationally acclaimed series Heated Rivalry, whose appearance set the tone immediately: flirtatious, physical, and entirely in on the joke.
DSquared2 doesn’t court quiet luxury types — it attracts pop provocateurs, athletes, actors, and fashion personalities who understand that excess is part of the fun. The kind that thrives on camera flashes, knowing glances, and the sense that anything slightly inappropriate is not just allowed, but encouraged.
On the runway, the menswear was a joyful collision of athletic fantasy and nightclub bravado. Baggy pants slung low on the hips made visible underwear a feature rather than a styling accident. Layering felt deliberate and performative, pulling from Olympic warm-ups, gym gear, and locker-room tropes, all dialed up to an almost cartoonish level of masculinity. Abs were everywhere — sometimes framed, sometimes barely contained — as if the clothes themselves were competing for attention.
What elevated the collection beyond pure parody was the detailing. Crystals and sequins appeared across select pieces, catching the light and adding a flash of glamour that pushed the looks firmly into seduction territory. These weren’t shy embellishments; they were winks. DSquared2 understands that desire in menswear can be loud, playful, and unapologetically theatrical.
There was humor throughout, but also confidence. The clothes knew exactly what they were doing and who they were for. This was not masculinity under examination — it was masculinity on display, exaggerated, camped up, and thoroughly enjoyed. At Milan Fashion Week, DSquared2 reminded everyone that fashion doesn’t always need restraint. Sometimes it just needs good lighting, a strong body, and the confidence to sparkle. DSquared2.
