As the official partner of Art Basel Miami Beach, BMW turned up the heat with their world premiere event for The Concept XM, a 750hp hybrid-electric concept vehicle. A performance by Grammy-award-winning hip-hop artist Nas capped the excitement.
The event also featured a sculpture by Brooklyn-based artist and sculptor Kennedy Yanko, specially created for the event. Needless to say, the very stylish crowd had much to be overwhelmed by. This is a part of a milestone anniversary of cultural engagement at BMW Group, which has now been a cornerstone of the group’s corporate citizenship for 50 years.
“This moment of co-creation between visual art and music by Kennedy Yanko and NAS brings together two cultural fields that have inspired each other for many decades and are two main areas of BMW brand cooperations,” said Stefan Ponikva, head of BMW brand communication and experience. “It all started with a dialogue with our designers around the BMW Concept XM and this exchange on eye-level is what makes our collaborations authentic. Art Basel is one of the most renowned art fairs with plenty creative and expressive minds across the disciplines, offers us the perfect platform to present our latest cultural engagement.“
The BMW Concept XM shows the distinctive path in the luxury segment. The car’s exterior emphasizes presence and extroverted appeal. Inside the BMW Concept XM, a distinct presentation of the driver-focused cockpit for which M models are renowned meets an all-new rear compartment design; with its high-comfort seats and illuminated sculptural headliner, the M Lounge offers passengers a luxurious retreat.
“The design of the BMW Concept XM is an extravagant statement by BMW M in the heart of the luxury segment,” says Domagoj Dukec, Vice President BMW Design. “It has a resolutely standalone identity and embodies an expressive lifestyle like no other model in the BMW line-up.”
The BMW Concept XM looks ahead to the most powerful BMW M car ever to go into series production, which is set to begin at the end of 2022. Electrification underpins an extraordinary driving experience that allows the driver to both glide along in near silence and enjoy the engaging pleasure of high-performance driving, M-style. The BMW Concept XM provides a preview of the new front-end design for BMW’s forthcoming luxury-class models. It also introduces a highly progressive and distinctive take on BMW X model design, and an all-new form of luxury, and a sense of space for the interior.
The series-production model, the BMW XM will begin production at the end of 2022 at BMW Group Plant Spartanburg in South Carolina; the US being the most important sales market for the new high-performance vehicle.
#BMWConceptXM #BMW #TheConceptXM
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