Chanel SS2021

 
 

 
 

 

Chanel SS2021

A Nod To West Coast Casual

How do you romanticize your history when your legacy is the house of Chanel? Under a gigantic Chanel marquee, reminiscent of the large Hollywood sign that looms over LA, designer Virginie Viard drew on Coco Chanel’s and Karl Lagerfeld’s work with starlets on the red carpet and in French cinema. The most famous, and the chicest woman in the world have always worn Chanel designs including legendary actresses, models, and celebrities – on-screen and off. A film by Inez van Lamsweerde and Vinoodh Matadin with Gigi Hadid, mod-models, and featuring iconic clips of stunning Romy Schneider, Anna Karina, and Jeanne Moreau opened the presentation. In this collection, the vocabulary is a mash-up of the past’s most elegantly familiar and West Coast casual: beach cover-ups meet tweed, sequence, buttons, bows, chains, flowing silks, and opulent pearls.

 

 
 

 

Generational Appeal

Viard has simplified Chanel dressing and add roomier jackets, slits in skirts for added mobility, loose cardigans, draping blouson, bra tops, and some baggy trousers. Evening wear recalls Chanel dresses from the 1920s updated with lush fabrics, an easing of formality, and modernized fit. Overall the collection for Spring-Summer 2021 is multi-generational in its appeal and a melange of Chanel signatures. Sequenced cropped pants and short tweed skirts emphasize the youthful zeal has does the logo theme prints. The few asymmetrical skirts in the collection are a breath of modern air amid the forever-chic mini and mid-length cuts. The challenge at Chanel is to work within the context of variations on a strict theme. Viard has pared down the accessories overload which Mr. Lagerfeld preached and transitioned this collection towards a less embellished simplicity and timeless luxury. Chanel.