In a celebration of the fashion world that due to COVID-19 was missing this show, Balmain’s designer and creative director Olivier Rousteing partnered with LG to install 58 TV monitors representing the missing guests in a grand gesture and with a fantastic fan base they see his values as their own values.

“We designers are very tremendously sensible to what’s happening around. When you want to look younger you want to look more carefree, a little bit more casual. Black is the only color that young people can wear more successfully than old people. A young girl dressed in black is always tremendously beautiful than an older woman in black.

The voice of Pierre Balmain guided a group of older women, once famous models in Paris in their days such as Amalia Vairelli, Axelle Doué, Barbara, Charlotte Flossault, Sonia and Violeta Sanchez in a specially choreographed performance directed by Olivier Saillard similar to his ‘Models Never Talk’ museum show in 2014, only this time the same women were wearing heritage Balmain archival looks made with PB prints as an homage to the past. The clothes showed – slim pantsuit, high waisted flare pants and black turtleneck, loose trench, a broad folded shoulder jacket pantsuit – were clothes that Rousteing found in the stored archives and recognized their relevance then as now.