Balmain SS 2020




Stripes and Sorbet

Balmain Men's SS 2020

Balmain men’s SS20 runway show coincided with Fête de la Musique, Paris’ annual all-night celebration of music. This outdoor presentation welcomed invitees to celebrate the longest day of the year. Balmain’s SS20 Men’s runway show seamlessly blended into the festival lineup, which consisted of various musicians chosen by designer Rousteing.

Headlining the event was former Glee star, Darren Criss and British band Years and Years. In place of presenting the collection on a traditional runway, Balmain’s music stage acted as the forum for the show. Creative Director Olivier Rousteing invited over 1,500 additional guests who received free tickets via a random lottery draw. He partnered with AIDS charity (RED) and proceeds from exclusive Balmain merchandise went to the cause.






Miami Vice

Balmain SS20 largely draws inspiration from the early ’80s, featuring Easter egg pastels, soft denim, graphic monochromatic patterns, and American Gigolo tailoring. The collection opened with a range of all-white outfits. Looks gradually morphed into silver with plastic and mirrored fabrications. Rousteing then offered a contemporary take on double denim, pale with an eighties silhouette. The 80’s inspiration was seen throughout the entire collection, but it was the Balmain logo t-shirt that was reinvented for this season with its eighties twist. With 80’s Miami Vice came top of mind when on the runway was looks of square shoulders with slim waists were a favored silhouette, especially with tuxedo jackets. The tuxedo looks came in a variety of fabrications: some were teamed with matching shorts and paired with iridescent items. If we can make it to the spring of 2020 the flash and dash of 1980’s fashion await us. Balmain.