Simone Rocha and H&M

 

Simone Rocha and H&M

Here is a look at the official campaign film and images for the Simone Rocha x H&M collection. Shot by Tyler Mitchell, in his signature optimistic style, the campaign invites people to step into the Simone Rocha x H&M world, and experience the feeling of community, strong femininity, and intimacy that underpins the collection. The campaign is a story about friendship, joy, and inclusivity – and an ode to moments of openness and congregation. It is a hopeful message about the joy that will come when we can meet again and come together to dine, relax, laugh, dance, exchange, and share.

The campaign was created with the help of several of Rocha’s long-term collaborators; stylist Robbie Spencer, make-up artist Thomas De Kluyver and hairstylist Cyndia Harvey. The set design was created by David White and nods to the tactile installations that have become a signature within Rocha’s stores and images, and the sweeping panels of fabric that often appear within Mitchell’s images.

 

 
 

 

Human Nature

“I wanted the campaign to capture the spirit and community of the cast as well as the collection itself. Asking Tyler and all the inspiring individuals featured to explore the natural relationships between friends, nature, family, and femininity. Creating something natural, playful, and poetic set in the beautiful Great Dixter.” said Simone Rocha

The Simone Rocha x H&M collection, featuring womenswear, menswear, and childrenswear is available now. Simone Rocha/H&M.

 

 
 
 

#SimoneRocha
#SimoneRochaHM
#HM

 
 

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