Back In 1993, Reebok launched the Aztrek. I anxiously bought mine at Pennyworth’s in Lynn, Mass. The off-road runner perfectly represented the wildly original and experimental designs of the time. Now, relaunched 25 years later, the Aztrek’s super-futuristic layers and fabulous chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content series titled “Aztrek: 90s Re-Run.”
Featuring the likes of social media sensation Jay Versace, vintage street wear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and more, the campaign was shot on a variety of mediums that champion the Aztrek’s past and celebrate it within the context of contemporary culture and style.
Each partner was shot in rare vintage ‘90s Reebok gear that they personally curated or custom created – resulting in five unique “one-of-one” capsule collections, all of which will be available for anyone to enter to win on Reebok.com. Sourced from their own personal wardrobes, along with hours of vintage shopping, each collection nods to the singular style of the 1990s, as well as the Aztrek’s distinctive design elements and color ways.
A suite of films explores how – like the Aztrek – each partner’s unique personal style brings ‘90s-era values of experimentation, originality and self-expression into the contemporary style landscape.
Alongside the relaunched Aztrek, all individual partner capsule collections are available to win via a giveaway Click Here for details.
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