The Range Rover Velar

I just learned that the fourth member of the Range Rover family will be unveiled on March 1, 2017. This exciting news from across the pond, and the land of my birth, fills me with anticipation. I can not wait to see and drive this handsome new Range Rover. Elegant simplicity, a visually reductive approach and all-new consumer technologies are the hallmarks of the new Range Rover Velar.
Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant-garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
Refined for every occasion and for various terrains, the Range Rover Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.
The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties and to Range Rover’s pioneering of the luxury SUV landscape.
When development engineers needed to hide the true identity of the 26 pre-production Range Rover vehicles, they chose the name Velar, derived from the Latin ‘velare’ meaning to veil or cover. The world premiere will be this March 1st and the US debut will be this April at the New York International Auto Show. Range Rover Velar. Land Rover
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By George Sully