Paris Jackson, Frances Bean Cobain, Sergio D’Arcy Lane, Char Defrancesco, Marc Jacobs, Nick Champa, Pierre A. Bouvier and Miles Richie were among the guests last night at the high-energy MOSCHINO [tv] H&M show and after-party. H&M and MOSCHINO’s Creative Director Jeremy Scott invited an audience of celebrities, international editors and influencers to a billboard-filled catwalk lit up like Times Square in New York.
When you have Gigi Hadid walking first and the fabulous Naomi Campbell closing the show, you know there is something very special happening. The super models (all) were presenting the villainously chic MOSCHINO [tv] H&M collaboration. The front row included Kiersey Clemons, Leigh Lezark, Coco Rocha and Bebe Rexha, all dressed in looks from the collection. The models entered the catwalk by a street-scene staircase reminiscent of an old New York musical. They walked the street like catwalk, the street being the very place designer Jeremy loves to see people wearing his designs
“We had so much fun being transported to Jeremy’s MOSCHINO world at the MOSCHINO [tv] H&M show. It captured the positivity, sense of humor and joy that is in every single piece of the collection,” says Ann-Sofie Johansson, Creative Advisor H&M. The legendary Pat McGrath create the beauty look and make-up design using products from the H&M Beauty line. To complement the collection, the make-up look was strong and glamorous, focusing on graphic winged liner for the eyes and luminous skin. As soon as Jeremy took his bow wrapping up the fashion show, the billboards framing the catwalk rose to reveal Grammy winning producer and artist Diplo on the decks, ready to get the party started. An exclusive MOSCHINO [tv] H&M pop-up store was also revealed, giving guests the chance to be the first to own a piece of the collection. Throughout the night, guests were invited to literally step into the MOSCHINO [tv] H&M world with an augmented reality fashion experience. Guests put on H&MOSCHINO branded Magic Leap One and stepped into a giant TV set to experience the collaboration in a whole new way. MOSCHINO [tv] H&M is a collection that clashes the energy of the street with pop culture, glamour, playfulness and humor. MOSCHINO’s creative director Jeremy Scott has created a collection for women and men, as well as accessories and some special pieces for dogs. MOSCHINO [tv] H&M will be launched in selected H&M stores worldwide, as well as H&M online, on November 8.